Your Company Is Only as Good as Your Writing

Your Company Is Only as Good as Your Writing

Good writing: Businesses claim to practice it, support it, and value it. But more often than not, their money isn’t where their mouth is.
Karl Weins, Harvard Business Review

Poor grammar and jargon-riddled writing are rampant. We’re great at inventing terms — the instruction manual for my toaster refers to the lever that pops up the toast as the ‘Extra-Lift Carriage Control Lever’ — but poor at communicating what we actually mean.

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