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Harness the Power of Story

People connect with stories. Businesses that utilise this fact prosper, particularly when their stories resonate with customers’ values. Even simple phrases have power – Nike’s ‘Just Do It’ campaign was so effective that people began to contact Nike with their own stories of how they “just...

Academic Writing Blues? 3 Tips to Help you Find your Groove

I love working with academic writers. They’re intelligent, self-motivated and focused on achieving good results. However, many haven’t had any teaching of writing since in their mid-teens. The problem with that is that you’re trying to write complex thoughts with a beginners’ writing toolbox. That’s like expecting a...

A group of young people having fun at sunset

Writing – a Journey and a Destination

There are two ways of writing. One is with a destination in mind – you’re writing for a specific purpose – an article, a report, an assessment. The other is where you focus on the writing itself, exploring side streets and little-used paths as they...

Secondary Schools Writing Conference

Why is writing important, anyway?

I’m extremely shortsighted. In fact, if I put my glasses somewhere slightly different at night, I can’t find them in the morning. In medieval times, I would have just got by seeing the world as a vague blur – distinguishing people by their shape and sound....

Run Away to Write!

Writing is something you’ve always wanted to do, but haven’t. It’s so easy to put other things first – the kids, work, volunteering, even craft. You’re not entirely sure what’s stopping you from making the commitment, or if those barriers – having the time, having...

Secondary Schools Writing Conference

Finding Your Voice

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation=""][vc_column][vc_column_text] Writing for school and then tertiary institutions can be reductive: you’re pushed into a formal, distanced voice. It’s taken me years to undo that training, so that when I need to, I can sound more like myself on the page....

person writing memoir

Why Write Your Story?

I’m lucky – I come from a family of people who liked to write. People who didn’t have a lot of formal education, but who kept diaries and wrote memoirs. As a consequence, I have the words of great uncles, grandmothers and my mother. These have...

What’s a Writing Course?

What actually happens in one of my writing courses? How can I improve your writing skills? I’ve been working in a lot of different writing spaces lately, because I tailor my writing sessions to meet every client’s needs. I thought I’d take some time to take...

NCEA Essay

How to Write an Essay – and Why

You’ve had lots of advice about how to write an essay. You’ve been given templates and organising principles.  You’ve seen formulae for the introduction, body paragraphs, and conclusion. The advice has been sensible and specific. So why, when you sit down to write that dreaded...

The Connected Project

We know that connectedness is vital to us as human beings, We also know that stories are powerful ways of feeling connected – both in the telling, and the listening. The Connected project began with a series of conversations between three of us: Daniel Betty,...