June 2020

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What’s a Writing Coach? Why do I need one?

Writing coaches are like archaeologists. We excavate the treasure of your words. A good coach will unearth what’s good about your writing, and help you scrape away what’s not. They’ll help you find your voice – that is, a way of writing that sounds like you,...

Writing Tip 1: The Value of Simplicity

Simplicity is beautiful. Or, as Architect Ludwig Mies van der Rohe said, “Less is More.” Just look at that statement. With 10 letters, in three words, van der Rohe makes a complex assertion, using contrast as a tool: ‘Less’ and ‘more’ are opposites, paired by the strong, assertive...